Burna Boy, the Afrofusion singer, has sparked reactions online after announcing that the ‘African Giant‘ version of himself is “dead”.
The 33-year-old artiste, born Damini Ogulu, shared a cryptic message on his ‘No Sign of Weakness’ album promotional page on Wednesday, suggesting a dramatic shift in his identity and career.
In the post, Burna Boy claimed that the persona associated with his ‘African Giant’ era, a title derived from his 2019 album, was “killed by his own people”.
He revealed that a group called ‘Big 7‘ now protects what remains of his legacy, describing an internal struggle between his past and present selves.
“The “African Giant” BURNA BOY died. His own people killed him,” he wrote. “Then “BIG 7” was born to protect what was left of “BURNA BOY”.
“BURNA BOY and BIG7 fight each other a lot because while BIG 7 is only protecting the final and only existing piece of BURNA BOY’S BROKEN HEART, The “African Giant” still haunts BURNA BOY.”
The post has left fans on X speculating about its meaning. Some users believe it hints at betrayal by close associates or dissatisfaction with audience expectations, while others view it as a creative marketing strategy for his upcoming album.
Below are some reactions on X:
“African Giant” was not killed by ‘his people.’ It was suicide. Suicide induced by an abundance of success.
After advocating for his people on a successful protest-esque project, Burna Boy’s subsequent ascent into global pop recognition came with a personal realisation that his…
Advertisement— Joey Akan (@JoeyAkan) May 22, 2025
Anything to promote album, even if it takes rambling like someone high, African Giant odiegwu pic.twitter.com/wzoxDWEqUW
— Simply Amaka (@StelxyG) May 21, 2025
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Burna Boy’s Instagram post uses metaphorical language to reflect on his career evolution, with “African Giant” symbolizing his 2019 breakthrough album and persona, while “Big 7” refers to his 2023 single and seventh album, I Told Them, indicating a shift in identity and struggles
— Sojaoflagos (@Boluwatife061) May 21, 2025
What Burnaboy just said doesn’t make any sense. African giant Burna is the best.
Now, letting go of your best self cos of few dumb trolls doesn’t make sense.
AdvertisementHe pays too much attention to hate he gets over the love he receives.
— Adeyimika (@JustlikePe) May 21, 2025
What Burnaboy just said doesn’t make any sense. African giant Burna is the best.
Now, letting go of your best self cos of few dumb trolls doesn’t make sense.
He pays too much attention to hate he gets over the love he receives.
— Adeyimika (@JustlikePe) May 21, 2025
Interpretation of Burna Boy ‘s new story via Instagram;
1️⃣ Nigerians k!lled his morale for making albums like African giant and twice as tall because of the serious allegations and accusations you all laid on him
2️⃣ I told them was just a testament that Nigerians got…
— My Godfather! (@Mygodfather__) May 21, 2025
Burna Boy reminisces his “African Giant” era. 🕊️
It’s safe to say we’re expecting a different Burna Boy on his “No Sign of Weakness” album 💽 pic.twitter.com/eKpuovurF3
— MUSICFRO (@MusiqFro) May 21, 2025
Since his breakout single ‘Like to Party’ (2013), Burna Boy has risen to global stardom, releasing seven acclaimed albums including ‘L.I.F.E’ (2013), ‘On a Spaceship’ (2015), ‘Outside’ (2018), ‘African Giant’ (2019), ‘Twice As Tall‘ (2020), ‘Love, Damini‘ (2022) and ‘I Told Them‘ (2023).
In 2021, the Afro-fusion artiste won the ‘Best World Music Album’ category at the Grammy Awards for his fifth album ‘Twice As Tall’.
Burna Boy hinted at rebranding himself in February when he made several changes to his social media pages.
Last weekend, he also announced that his upcoming album ‘No Sign of Weakness’ will be exclusively available to fans who purchase tickets to his concerts.
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